- How long is a typical engagement?
- Embedded engagements run three to six months minimum, long enough to own delivery and leave the team self-sufficient. Advisory sprints run two to six weeks with a defined deliverable.
- Do you work remotely or on-site?
- Berlin-based, embedded in your tools: Slack, Jira, incident calls. On-site for kickoffs and key milestones across the DACH region.
- How does pricing work?
- Three ways in, each credited into the next: a one-day workshop, an advisory sprint, or an embedded engagement. Workshop and sprint fees are credited in full if you continue — you never pay twice to get started. Tell me the scope on a call and you get a firm figure to work with.
- Can you work under our compliance requirements?
- I’ve shipped under GDPR, BSI, KRITIS, and Gematik. We map the regulatory constraints during discovery and build them into the architecture, avoiding the cost of retrofitting right before launch.
- Which model is right for me?
- If you want to pressure-test where AI pays off before committing budget, start with a Workshop. If you have a defined problem and need a plan your team can execute, that’s Advisory. If you have engineers but no one owning the product end-to-end, that’s Embedded.
- When do people usually bring you in?
- Three moments come up most. An AI feature is live but unreliable and needs to be production-grade. A platform migration has stalled. Or growth has outrun the point where product decisions can stay ad-hoc. Bringing in leadership early prevents expensive rewrites.
- What is a fractional AI Product Lead?
- A senior product leader embedded in your team on a defined engagement — no agency overhead, no hiring risk. I own AI feature delivery end-to-end: from model selection and prompt engineering to production observability and team capability building. Typical engagements run three to six months.
- How do you approach AI strategy for enterprise and scale-up companies?
- I start with a one-day discovery session to map where AI creates real leverage in your product. Then I identify the highest-ROI initiative, define the MVP, and lead delivery. Enterprise environments mean compliance (GDPR, BSI, KRITIS) is designed in from day one.
- Why hire an independent consultant instead of an AI agency?
- Agencies build what you spec. I help you work out what to build and why — then deliver it. You get C-level product thinking without the 3–6 month hiring cycle or the agency markup. Engagements are fixed-scope, and every tier credits toward the next.
- What industries and company types do you work with?
- Regulated industries are the core: energy (E.ON, 8M+ customers), insurance (Allianz), automotive (Volkswagen, 1M+ users), public sector (Bundesdruckerei, five ministries), telecoms (Telefónica), and B2B SaaS scale-ups. If your product touches KRITIS infrastructure, financial data, or health records, that’s where I have the deepest pattern recognition.
- How do you measure success in an AI product engagement?
- Against the metric that matters to the business, not the model. Typically: reliability in production (uptime, accuracy, latency), adoption by real users, and whether the team can operate it independently after I leave. I set these targets in week one and track them openly throughout.
- What makes AI product strategy in DACH different from the US?
- Three things: compliance is load-bearing from day one (GDPR, BSI, KRITIS). Procurement cycles are longer and require documented evidence of ROI before budget approval. And Mittelstand companies often need AI integrated into existing SAP or legacy infrastructure. Careful architecture wins over moving fast and breaking things.